I am hosting another free webinar, this time with Dean Case from Mazdaspeed, who is going to help explain how you can work with the Media to advance your racing. If you have sponsors, or have thought about getting sponsors, or wondered what you might be able to offer to a sponsor when you're just puttering around your local racetrack, this webinar is for you.

http://info.motorsportreg.com/dean-case-using-the-media-for-racers

He's going to cover:

• The role of the media (it is not their job to make you famous)
• The difference between a press release and a sponsor update
• How to develop a plan to become the local hero
• The need for follow-up and why it matters
• The value of Social Media
• Details that make the difference

Dean Case and the Mazdaspeed crew know as much about marketing partners and motorsport, particularly at the grassroots level, as anyone in the industry. We have two times available on Wednesday, July 30th so I hope you can come join me and learn from Dean.

I've had the luck to see Dean and other Mazda staffers give similar presentations at PRI and CME. Even when I saw it for the third time, I left with some new ideas. If you have ever considered racing on other people's money (not counting your paycheck at work or your wife's credit card you sneak parts on... ), I'd really encourage you to come join in the conversation.